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So this blog was triggered by a few things – some light weight and some more poignant but all of them share a common theme.

As the sun sets on Web Summit – yes there was sun it was in Lisbon – it gives me an opportunity to reflect on the three days I spent there.

This is what I said: Michael Gove was right. You heard me. Michael Gove was right when he said, “people in this country have had enough of experts”.

At the end of the week that saw Donald Trump elected as the next President of the United States, much has been written about how he did it, and particularly how he used social media so effectively.

Each year, for their Do It Day initiative The Drum takes in CSR challenges from businesses with the idea is that marketing can change the world ‘in a day’.

On Thursday 17th November, Edelman will host the second in the series of The Women in the World London Forums, in partnership with Advisory Board member Tina Brown.

It was as the veteran pollster Stan Greenberg said, “unimaginable”. But as the unimaginable becomes all too imaginable, and the shock sinks in, questions about the election of the 45th President of the US jump to the here and now.

Over 500 days after both presidential candidates launched their campaigns, over $1.3bn in campaign spending later, and after 30 million voters have already cast ballots, tomorrow the presidential election will, finally, end.

Marketing stemming from word-of-mouth accounts for twice as many sales as paid advertising. Stats such as this support the increasing emphasis on the use of social media influencers, but how can we ensure we are partnering with influencers to good effect?