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Edelman at Cannes Lions 2025
Cannes Lions 2025 marked a standout moment for Edelman - a week of creativity, collaboration, and recognition.
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Edelman’s Perspectives on 2025 Tipping Points
Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.
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Edelman’s Perspectives on 2025 Tipping Points
Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.
Find out more
The Tightrope: How to Approach Influencer Marketing During Elevated Moments
Data from the Edelman Trust Barometer tells us that people trust people. With declining trust in traditional institutions like politics and media, people are putting their trust in their communities, and in other people. That means that the familiar face of an influencer is a key brick in building trust for your brand.
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2024 Edelman Trust Barometer: Special Report - Trust at Work
The 2024 Edelman Trust Barometer Special Report: Trust at Work reveals a new polarization in the workplace, marked by a widening gap between associates and executives in optimism about their personal economic futures.
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Creator Marketing
We have a global influencer team that understands how influencers work, how social behaves and uses cultural fluency to build brand trust with both.
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2024 Edelman Trust Barometer: Special Report - Brand and Politics
The 2024 Edelman Trust Barometer Special Report: Brands and Politics explores the intersection of culture and politics and how brands can prepare for, and navigate, politics in a divided world.
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B M&C (OLD VERSION)
Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.
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The Ultimate Playbook for Digital Marketers in 2024
Edelman’s team of social and digital experts have spent the past two months analyzing the landscape, scouring the internet, and stalking brand feeds to compile what best-in-class engagement will look like in 2024.
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Special Report — Business and Racial Justice in America 2023
More Americans than last year say they are concerned about systemic racism and see little to no progress in addressing it.
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