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25 Years of Trust
Featured Disagree Better I am reeling from the massacre of Jews celebrating the first night of Hannukah on Bondi Beach in Sydney and the murder of two students at Brown University over the weekend. In this context, I am trying to find constructive ways forward. KEEP READING Inside Edelman: New Places, New Perspectives – Megan Johnson From Canada to the U.S., India, and now Singapore — Megan’s global journey reflects a deep curiosity, a love of change, and an openness to the unexpected. Each move has broadened her perspective, strengthened her adaptability, and deepened her appreciation for the shared Edelman spirit that connects teams across continents. KEEP READING The Demise of the Old Guard Leaves Door Open Explore All Insights
News & Awards

Edelman Ireland announces Darragh Rea as CEO and General Manager

Wednesday October 30th, 2024: Today, Edelman Ireland announces Darragh Rea as CEO and General Manager.

Darragh, previously Managing Director of Brand, Digital & Creative will oversee the Ireland business based in Dublin following the departure of Joe Carmody who transitioned to Edelman UK as Chief Operating Officer last month. Darragh takes on the position effective immediately and reports to Jon Hughes, EMEA Chief Operating Officer.

Darragh joined Edelman Ireland in 2013 and in that time he has built highly successful teams integrating strategy, creative, and digital, delivering award-winning campaigns for clients, including "Xylem, SSE, Coca-Cola, Promise Gluten Free, Deep RiverRock, Jacobs Irish Distillers Pernod Ricard, Unilever and Mars. Darragh has held multiple leadership roles to support the company’s growth, including serving as Interim MD of Brand in Amsterdam.

Beyond Edelman Darragh has been a long-standing judge of the All Ireland Marketing Awards, the Effie Awards and IAPI Female Futures Fund. Darragh also was an Independent Director of Triathlon Ireland for eight years and is a former Council Member of the Marketing Society of Ireland.

On his appointment Jon Hughes commented, “Darragh has been an integral part of our Ireland business for over a decade, a time where we have seen the firm go from strength to strength. He is a trusted advisor whose invaluable insight and counsel has helped clients both in Ireland and around the world achieve transformative results, whilst building high performing teams who’ve created impactful, meaningful and award-winning campaigns. I am truly excited to partner with Darragh on the next phase of Ireland’s very promising future.”

Supporting Darragh in his new role is Managing Director - Corporate Reputation Piaras Kelly who takes on a greater leadership position within the firm, as well as Niamh Garvey - Executive Director International Health, David Callaghan - Executive Director B2B, Emma Williams and Jennifer Hyland who are both promoted to - Executive Directors and Co-leads of Edelman Ireland Earned overseeing brand, digital and creative and Deirdre Connolly who is promoted to Senior Director.

On the recent announcements, Darragh added, “It’s an honour to lead Edelman Ireland into its next chapter. We’ve built something exceptional here, strengthening our expertise in the market while expanding our global reach through the wider Edelman network. The opportunities ahead are boundless, and I’m incredibly excited to lead such a talented and genuinely wonderful team.”

 

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News & Awards

Edelman Strengthens Its Commitment To Inclusion With The Halo Code

London, October 23rd, 2024 - Edelman, the global communications firm, today announces the adoption of The Halo Code, the UK’s first Black Hair code, across its EMEA network. The code aims to explicitly protect employees who come to work with natural hair and protective hairstyles associated with their racial, ethnic, and cultural identities. A recent Dove LinkedIn survey revealed that 54% of Black women felt like they had to wear their hair straight to a job interview to be successful, illustrating that hair discrimination remains an ongoing issue.

The Halo Code has been developed by The Halo Collective, founded by young Black organisers from The Advocacy Academy, with the aim of creating a future without hair discrimination and hair inequality. Kaisha-Wade Speid, a founder of The Halo Collective, recently participated in Edelman London’s summer internship programme through the 10k Black Interns Foundation and introduced the Social Justice Foundation to the business.

Edelman is proud to have worked on several groundbreaking campaigns addressing hair inequality., Edelman supported the creation of The CROWN Coalition in the US – co-founded by Dove alongside several expert organisations – with the objective of making hair discrimination illegal through the passing of the Crown Act. 

This partnership, involving organisations like the National Urban League, led to the passing of the CROWN Act in 27 US states, ensuring legal protection for natural hair.

Building on this, Edelman UK recently partnered with Dove on the award-winning 'Code My Crown' campaign. This initiative focused on increasing the authentic representation of Black hairstyles in video games, resulting in the world’s first guide for developers on coding protective Black hairstyles and textures, empowering players to represent themselves authentically in the digital space.

Morenike Onajobi, Senior Business Partner & Head of DEI, EMEA, said “With the expertise we provide our clients, it’s important we always turn the lens and educate ourselves. As we continue to diversify our workforce, and win awards for amazing projects, it’s imperative we turn judgement into curiosity and authentically embrace the learnings of our work – particularly where it creates an inclusive environment where everyone actually belongs.”

At a recent EMEA-wide event to mark the adoption of The Halo Code, Edelman partnered with academic and author Emma Dabiri, known for her bestselling works Don't Touch My Hair and What White People Can Do Next, to further deepen employee understanding.

Katy Evans, Global Client Lead for Unilever, said “We are proud to not only push against hair discrimination and judgement through our work but now, and importantly, through our workplace. We encourage all organisations to adopt The Halo Code to help create a future without hair discrimination and foster an environment of inclusivity.”

You can learn more about The Halo Code, and how to sign up, here.

For more information, please contact Helen Lee – helen.lee@edelman.com

*CROWN Act 2023 Workplace Research Study

Insights

GITEX 2024: Beyond the buzz; what’s next for tech

Marta Guasch, Head of Technology, Edelman Middle East /

With over 6,500 exhibitors and 1,800 speakers from around the world, GITEX 2024 wrapped up last Friday – and wow, it was bigger, bolder, and more immersive than ever! It really showed off the UAE’s determination not just to watch the tech revolution unfold, but to help shape it. 

Here are my top 5 takeaways from clocking over 50,000+ steps around DWTC last week:

  1. Ethical AI and inclusive tech

    A big focus was the ‘Intelligence Grid’, all about making sure AI and tech are accessible to everyone. As AI becomes a bigger part of our lives, there’s a real risk of widening global gaps, but initiatives like this aim to make sure the benefits are shared fairly. The UAE is once again leading the way, prioritising responsible AI development that works for everyone, regardless of background.

  2.  AI powered holograms

    AI was everywhere, with countless panels on how GenAI is changing everything, from content creation to marketing strategies and decision-making. Yet, what caught my eye was e&’s human-digital advisors – holograms powered by AI. After walking around for miles, I stumbled across a live demo of one, and seeing a digital advisor chat with a journalist felt like a glimpse into the future. This tech isn’t just futuristic – it’s already here!

  3. Smart cities are getting smarter

    If you’ve ever been stuck in traffic in Dubai on the way to or back from DWTC, you know the struggle. But that could change soon. Dubai’s push to become a top smart city was clear at GITEX, with cool initiatives including Presight’s AI-powered traffic management system. It analyses real-time data to reduce congestion and improve traffic flow. And these aren’t just ideas – they’re set to make a real difference into our everyday lives!

  4. Sustainable tech is leading the agenda 

    AI and robotics may have stolen the spotlight this year, but climate tech was also front and center. From more efficient datacentres to smart water management and carbon capture, there were some game-changing solutions aimed at helping industries reach their sustainability goals. With climate change continuing to dominate global conversations, it was great to see tech companies stepping up with solutions that could make a real impact.

  5. The quiet revolution: quantum computing 

    The Technology Innovation Institute, for example, announced a partnership with the UAE Space Agency to build cutting-edge quantum communication infrastructure. Quantum isn’t just some futuristic concept anymore – it’s becoming a reality with the power to shake up entire industries. From cryptography to space communication, quantum is advancing faster than we may realise and could disrupt tech in ways we’re only starting to grasp. 

    But GITEX isn’t just about showing the latest gadgets. With a 40% increase in international exhibitors, it’s clear the UAE isn’t just watching the digital revolution – it’s shaping the future of innovation and AI. From smarter, greener cities to quantum breakthroughs, GITEX made it clear that the future of tech isn’t just about innovation – it’s about responsibility. And as we step into this new era. The UAE is ready to lead the charge.

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Insights

Why Rosh Hashanah Matters: The Ellen Mendel Story

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I had Rosh Hashanah dinner last night at my sister’s apartment with Ellen Mendel, 89, a former refugee from Nazi Germany who fled to the U.S. with her parents in 1940 just before darkness overtook Continental Europe. We met twenty-five years ago at Congregation Habonim, founded by German Jews in New York City in 1939. This is the story of the congregation’s founding as told in the 65th anniversary video, coordinated by Ellen, and prepared in part by my daughter Margot Edelman who conducted a few of the interviews. The first 10 minutes highlight the plight of Jews living in Nazi Germany who fled to the U.S. in search of a safe haven.

Here is Ellen’s story, which I heard for the first time last night. She was born in Essen, Germany in September 1935 a week after the Nuremberg Laws were enacted, which took away all civil rights of the Jews. Ellen was the only child of a prominent physician and his wife. Her father’s practice was gradually shrinking in the late 1930s as he was allowed to treat only non-Aryan patients, even though he had served in the German Army in World War I. In July 1938, a new law restricted all Jews from practicing medicine. Her father said, “If I can no longer take care of my family, we have to leave.”

She had a distinct memory of riding the trolley car with her father and seeing Nazis in uniform with swastikas on their sleeves. “Daddy, what are those? Why can’t you wear those things on your shirt?” she blurted out. Her father silenced her and bolted off the trolley car with her before trouble could arise.

Ellen’s parents attended the large Essen Synagogue for Shabbat services. On Kristallnacht, Nov. 9-10, 1938, the Synagogue was burned, Jewish establishments were smashed, and Jewish males ages 16 to 60 were arrested. Her father gathered the family and said it was time to move to America. There were very few slots allocated to Jewish refugees by the U.S. State Department, so the Mendel family relocated to Brussels, taking only 10 marks in cash, which was all they were allowed, and sending all their belongings in large crates on freighters to New York City. Ellen recalls Brussels as a very pleasant time, including outings to the beach and learning French in a parochial pre-school, while they were waiting for their quota number to come up.

The Mendel family received an affidavit from a relative who would sponsor them and visa for the U.S. in December 1939. They went to Amsterdam for two weeks to say good-bye to their closest family members—grandparents, uncles, aunts, and cousins, who had fled Germany. At the last moment, her grandmother offered to keep little Ellen in Holland until her parents were on firm financial footing. Her father said, “where we go, Ellen will go,” a critical decision that saved Ellen’s life. They sailed in February 1940 from Rotterdam to New York City. The Low Countries were overrun by the Nazis three months later; twenty-five family members perished in concentration camps in the next two years.

It was not an easy transition to the U.S. Dr. Mendel had to retake his medical board exams in English and suffered a heart attack during the exam. He recovered, retook the exam, and passed. He tried in time for a faculty position at Columbia University only to be informed that there were no positions for Jews. Congregation Habonim was a refuge for the displaced German Jews, with Rabbi Hugo Hahn, formerly of the Essen Synagogue, presiding. Ellen continues her successful career as an Adlerian psychoanalyst and has appeared in dozens of schools throughout Germany and across the U.S. to tell her story.

The Ellen Mendel story must live on because people must know the truth about the Holocaust. Sasha Havlicek, CEO, Institute for Strategic Dialogue (ISD), shared with me reports of neo-Nazis working to reanimate Hitler and openly deny the Holocaust. Schools and political commentators are giving platforms to Holocaust deniers to share their perspectives. I find this revolting and deeply concerning. There is no room in this world for disinformation, especially disinformation about hate in all its forms, including antisemitism, as well as anti-Muslim hate.

I conclude with a poem written by Rachel Goldberg-Polin, titled “One Tiny Seed.” It is a tribute to her late son Hersh, an American living in Israel, who was one of the 240 hostages taken on Oct. 7.

“There is a lullaby that says your mother will cry a thousand tears before you grow to be a man. I have cried a million tears in the last 67 days. We all have. And I know that way over there there’s another woman who looks just like me because we are all so very similar and she has also been crying. All those tears, a sea of tears, they all taste the same.

Can we take them, gather them up, remove the salt and pour them over our desert of despair and plant one tiny seed. A seed wrapped in fear, trauma, pain, war, and hope, and see what grows? Could it be that this woman so very like me, that she and I could be sitting together in 50 years, laughing without teeth because we have drunk so much sweet tea together and now we are so very old and our faces are creased like worn out brown paper bags.

And our sons have their own grandchildren, and our sons have long lives, one of them without an arm, but who needs two arms anyway? Is it all a dream, a fantasy, a prophecy? One tiny seed.”

Here is to a better year in 5785.

Richard Edelman is CEO.

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