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25 Years of Trust
Featured Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING When Familiarity Breeds Trust: How Experience Turns AI Skeptics into Believers Hands-on experience is the fastest path to AI trust. New Edelman research shows how familiarity turns skeptics into believers and why business plays a pivotal role. KEEP READING Explore All Insights

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Can you find the means to act in 2026?

As the connector between leaders and the external world, communicators will always need a point of view on the new forces emerging into culture.

However, we live in a time when these new forces are increasingly defined by counter-movements or reactions. Whether they're pushing back against globalism, fluoride or sharing our lives on social media, many have successfully redefined the settled truths central to “the way things are” for decades. Our Perspective on 2026 Tipping points investigates four reactions that are pushing the long-term trends of the 21st century in a different direction.

Download the report now to learn more about how 'equal and opposite reactions' are reshaping how people live, consume, connect, and engage with business in 2026.

 

Edelman’s Perspective on 2026

In this report, we investigate four cultural forces that we believe are pushing settled truths towards a new tipping point. By understanding the hows and whys behind them, communicators can learn when and where they can put their finger on the scale.

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Ready to turn insight into action?

Our Strategy team is available to brief your company on which reactions are coming your way, and how to navigate them. Please complete the form below, and a member of our team will contact you shortly.