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    Featured A Visit to Halas Hall Edelman is working with the Chicago Bears on their quest for a new stadium. CEO Richard Edelman reflects on his visit with club President and CEO Kevin Warren at Halas Hall, the team headquarters named for team founder George Halas. KEEP READING WPP Makes PR the Supporting Cast WPP’s decision to place Burson within WPP Creative underscores a wider shift to positioning PR in support of advertising-led models. Richard Edelman explains why this opens space in reputation management and Earned First communications—and how Edelman is investing in earned media and trust to lead the next era of communications. KEEP READING Inside Edelman: Meet our U.S. Culture Champions – Tara Hagan In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Explore All Insights

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    Can you find the means to act in 2026?

    As the connector between leaders and the external world, communicators will always need a point of view on the new forces emerging into culture.

    However, we live in a time when these new forces are increasingly defined by counter-movements or reactions. Whether they're pushing back against globalism, fluoride or sharing our lives on social media, many have successfully redefined the settled truths central to “the way things are” for decades. Our Perspective on 2026 Tipping points investigates four reactions that are pushing the long-term trends of the 21st century in a different direction.

    Download the report now to learn more about how 'equal and opposite reactions' are reshaping how people live, consume, connect, and engage with business in 2026.

     

    Edelman’s Perspective on 2026

    In this report, we investigate four cultural forces that we believe are pushing settled truths towards a new tipping point. By understanding the hows and whys behind them, communicators can learn when and where they can put their finger on the scale.

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    Ready to turn insight into action?

    Our Strategy team is available to brief your company on which reactions are coming your way, and how to navigate them. Please complete the form below, and a member of our team will contact you shortly.