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Trust Drives Action. Action Drives Growth
Trust underpins strong relationships, enabling organizations to lead, grow, and maintain credibility while protecting their reputation.
Why Edelman Studies Trust
Trust shapes everything - from what people buy and where they work, to the brands they believe in and the leaders they follow. For over 25 years, Edelman has been at the forefront of studying Trust, helping leaders understand how trust drives behavior, builds reputation, and influences outcomes.
As the world’s largest global communications firm, Edelman transforms trust from an abstract concept into a measurable, strategic asset.
Edelman’s House of Trust
Edelman Trust Institute
The Edelman Trust Institute is the firm’s in-house think tank dedicated to advancing the study, measurement, and actioning of trust in society. This team produces the Edelman Trust Barometer and disseminates and applies it insights through academic and nonprofit partnerships and editorial content, including the TrustMakers podcast.
Edelman Trust Barometer
The Edelman Trust Barometer is the world’s most in-depth and widely cited study of trust. Conducted annually across dozens of global markets, it tracks the evolving dynamics of trust in business, government, media, and NGOs, and what stakeholders expect from institutions in times of uncertainty.
Edelman Trust Management
Edelman Trust Management (ETM) helps organizations measure and manage trust as a strategic asset. Powered by the Edelman Net Trust Score (ENTS), it enables leaders to identify risks, strengthen relationships, and drive long-term value across their organization.
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