As part of an Edelman Trust Barometer Special Report: Workplace Trust and the Coronavirus, we spoke with 3,400 respondents in seven countries, France, Germany, India, Singapore, South Korea, UK and U.S. during the week of August 22.
The Edelman Trust Barometer Special Report: Brand Trust in 2020 reveals that brands face a fundamental reordering of priorities amid a global pandemic and societal outcry over systemic racism prompted by the murder of George Floyd.
The 2020 Edelman Trust Barometer Spring Update: Trust and the Covid-19 Pandemic reveals a remarkable shift in the landscape of trust since January. The Spring Update shows that amid the Covid-19 pandemic, government trust surged 11 points to an all-time high of 65 percent, making it the most trusted institution for the first time in our 20 years of study.
The Edelman Trust Barometer Special Report: Trust and the Coronavirus reveals how much people in 10 countries trust various information sources, the credibility of various spokespeople and what business is expected to do to address the pandemic. The full report is available as a download in the column at right.