We build cultural relevance, protect reputations, and earn trust where it matters most.

Sport is a cultural lightning rod. It delivers unmatched attention, emotion, and influence, but it also comes with pressure, scrutiny, and risk. Edelman helps brands earn relevance in sport while building resilience and trust needed to thrive in the sector.

 

What We Do

Sponsorship Consultancy

We turn sporting partnerships into powerful brand moments that resonate with fans. Our team negotiates and unlocks the full value of sponsorships by crafting authentic stories that elevate your brand on and off the field.

Data & Insight

We transform data into stories that inspire action and shape smarter strategies. Every insight we uncover fuels performance and drives measurable impact.

360 Campaign Activation

Named one of Contagious’ Top 10 Bravest Global Agencies, Edelman delivers creativity that moves culture. We build bold, breakthrough campaigns that supercharge your brand’s role in the world of sport.

Creator & Content

We harness the power of creators and culture to make your brand impossible to ignore. Our content connects with fans where they are — driving engagement, loyalty, and buzz.

Deep Vertical Expertise

With over 6,000 experts worldwide, we build custom teams that blend creativity, strategy, and specialist know-how. From Purpose & Sustainability to Employee Engagement, we bring the right minds together to make your brand stand out.

Financial Comms & Consultancy

We help brands communicate a clear, confident investment story that inspires belief and builds long-term value. Our strategies position you for credibility, trust, and growth in the marketplace.

Reputation & Crisis Advisory

In moments that matter most, we protect and strengthen your reputation. Our team brings unmatched experience in navigating complex issues across the global sports landscape.

Media Training & Advisory

We turn spokespeople into storytellers who command attention and build trust. Our tailored sessions sharpen messaging, elevate delivery, and prepare leaders to own every moment in the spotlight.

Game-Changing Work

Meet the Team

Our strength lies in the breadth of expertise we bring together. From brand strategy and creative to corporate comms and crisis, our team has the experience to both promote and protect.

Nick Parnell

Senior Director
London

Fraser Walters

Director
London

Loulou Dundas

Senior Director
London

Will Butterworth

Strategy Director
London

Rebecca Ball

Director, Creative Strategy and Innovation
London

Sam Postlethwaite

Associate Director
London

Jonathan Gilks

Associate Director
London
Ready to take action?
Our team is here to help you win in sport by building cultural impact, protecting reputation, and earning lasting trust.