Sport is a cultural lightning rod. It delivers unmatched attention, emotion, and influence, but it also comes with pressure, scrutiny, and risk. Edelman helps brands earn relevance in sport while building resilience and trust needed to thrive in the sector.
We turn sporting partnerships into powerful brand moments that resonate with fans. Our team negotiates and unlocks the full value of sponsorships by crafting authentic stories that elevate your brand on and off the field.
We transform data into stories that inspire action and shape smarter strategies. Every insight we uncover fuels performance and drives measurable impact.
Named one of Contagious’ Top 10 Bravest Global Agencies, Edelman delivers creativity that moves culture. We build bold, breakthrough campaigns that supercharge your brand’s role in the world of sport.
We harness the power of creators and culture to make your brand impossible to ignore. Our content connects with fans where they are — driving engagement, loyalty, and buzz.
With over 6,000 experts worldwide, we build custom teams that blend creativity, strategy, and specialist know-how. From Purpose & Sustainability to Employee Engagement, we bring the right minds together to make your brand stand out.
We help brands communicate a clear, confident investment story that inspires belief and builds long-term value. Our strategies position you for credibility, trust, and growth in the marketplace.
In moments that matter most, we protect and strengthen your reputation. Our team brings unmatched experience in navigating complex issues across the global sports landscape.
We turn spokespeople into storytellers who command attention and build trust. Our tailored sessions sharpen messaging, elevate delivery, and prepare leaders to own every moment in the spotlight.
ASICS created the GLIDERIDE™, an innovative shoe designed to help runners save energy as they run. Most brands focus on celebrating whomever crosses the finish line first. To challenge this, we wanted to show that what really separates us from the competition is our mindset. What if the finish line actually holds us back from reaching our true potential?
The Social Swap is a Heineken® social experiment aimed at highlighting and addressing gender bias in...
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Edelman partnered with European Football Clubs (EFC), formerly the European Club Association, to del...
ViewXbox hid rewards codes around key football landmarks in the UK and Germany, to reward football fans ...
ViewOur strength lies in the breadth of expertise we bring together. From brand strategy and creative to corporate comms and crisis, our team has the experience to both promote and protect.