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25 Years of Trust
Featured My Middle Name is Winston Inside Edelman: Meet our U.S. Culture Champions – Masa Najjar In this edition of Inside Edelman, we highlight our Edelman Culture Champions, celebrated by their colleagues for their exceptional commitment and positive impact in creating a supportive workplace. KEEP READING Breaking New Ground: My First ColorComm Experience Was Exactly Where I Needed to Be Last week, I had the privilege of attending the 10th Annual ColorComm Conference in Miami. For years, I had admired ColorComm from afar, curious, hopeful, yet uncertain if I belonged in a room filled with such accomplished women. As a communications professional with over two decades of experience, I’ve often found myself in spaces where few, if any, looked like me. So, walking into ColorComm for the first time was more than a conference experience – it was a homecoming. KEEP READING Explore All Insights

KFC

Feeding Our Communities

KFC Donates One Million Pieces of Chicken in Response to Covid-19

With the outbreak of Covid-19, KFC wanted to remind consumers that they are open for business and ready to serve their communities. KFC had previously made a significant donation to its corporate charitable partner, Blessings in a Backpack, but the company also wanted to contribute in another bigger, more meaningful way.

Locally-owned KFC restaurants were already directly making a difference in their communities by donating meals to essential workers and vulnerable populations. Our goal was to brainstorm solutions that would celebrate these local-level givebacks and would also gain favorable media coverage nationally.

The result was a program called "Feeding Our Communities," in which headquarters shipped each KFC U.S. restaurant an additional case of chicken at no cost, with the stipulation that the chicken must be cooked and given away to those in need in the local community within one month—an amount that equated to, 1 million pieces of chicken for good.