Virgin Active is a chain of health clubs in Italy, South Africa, Botswana, Namibia, Australia, Singapore, Thailand and the UK. They, like all gyms and health facilities, have been heavily impacted by the arrival of the new Coronavirus.

In response to Italy’s Covid-19 lockdown, Virgin Active developed "Smart Fitness", a suite of free online fitness classes given by Virgin Active’s very own personal trainers.

We began supporting Virgin Active from the virus’ initial emergence in Italy, assisting them with the delivery of both their internal and external communications strategies.