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  • Start your journey with Edelman Middle East

    Looking for work that matters? Explore careers at Edelman Middle East and join a global team committed to shaping conversations, building trust, and driving change.

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    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Middle East can partner with your business.

     Contact Us

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    Featured Edelman Trust Institute Trust Summit Latin America Electoral Report: July 2026 The New Business of Impact Impact no longer sits at the edge of business. As companies become more intentional about defining impact and deciding where it should influence decisions, leaders are rethinking how the work is led across the enterprise. KEEP READING Explore All Insights

    Crisis & Risk

    Edelman’s dedicated team enabling organisations to anticipate, prepare and respond to reputational threats with the speed required in high-pressure moments.

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    The Risk Landscape

    Reputational risk in the UAE and the Middle East is increasingly shaped by geopolitical sensitivity, AI-enabled and cyber disruption and the speed of misinformation and disinformation. A local issue can quickly become regional, while global events often require careful market-by-market judgement even before facts are fully established. 

    Growing complexity requires organisations to anticipate risk early, prepare leadership teams, and respond rapidly in a coordinated way to reach diverse stakeholders who matter, while building the resilience to protect trust through periods of sustained pressure.

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    Our Approach

    We help government and private-sector organisations across the Middle East build resilience before a crisis occurs, enabling clients to respond rapidly when a crisis escalates and rebuild trust when confidence has been tested. Due to the intersectional nature of crises, we support leadership teams with the intelligence, protocols and strategic counsel required to mitigate complex risks across markets and stakeholders.

    Crisis Planning & Preparation

    The strongest crisis response is built before the crisis begins.

    • Integrated scenario planning and simulations
    • Crisis playbooks, protocols and decision frameworks
    • Societal Issues Navigator
    • Stakeholder mapping
    • Governance and risk resiliency
    • Edelman Trust Management
    • Disinformation Shield
    • Issues monitoring, risk sensing and AI-enabled threat detection
    • Website preparation & development
    • Brand Guardian
     

    Issues & Crisis
    Response

    When pressure escalates, organisations need speed, discipline and senior judgement.

    • Real-time alerting and reporting
    • Crisis and risk intelligence
    • Due diligence and risk assessment
    • Integrated crisis response strategy
    • Social media community management
    • Digital content planning and production
    • Stakeholder communications
    • Employee activism and communication
    • Misinformation, disinformation and synthetic media assessment
     

    Reputation
    Recovery

    Rebuilding trust in government entities, corporations and brands after a crisis.

    • Brand Trust diagnostic
    • Cultural analysis and mapping
    • Relaunch of brand narrative and positioning
    • Influencer and advocacy programming
    • Newsroom + Digital/Social content strategy

    Abstract
    REPORT
    2024 Connected Crisis Study
    The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.
    EXPLORE THE FINDINGS

    Previous Connected Crisis Studies

    2022 Connected Crisis Study

    2021 Connected Crisis Study

     

     

    Counter Disinformation Unit

    In September 2024, Edelman launched a specialist Counter Disinformation Unit, a dedicated global team designed to help clients navigate the rising tide of disinformation threatening their operations, reputations, and stakeholder trust. The Unit underscores our commitment to helping clients navigate the complexities of today’s reputation risk landscape. It leverages the firm’s deep expertise in risk mapping, digital strategy, and data analytics, to prepare for, contest and rebuild from disinformation threats.

    Connect with Us
    Drop us a line to talk directly to someone from our team.