Edelman celebrated an extraordinary week at The Drum Awards, earning top honors across categories, including the Experiential Grand Prix for “The Unburied Casket” created for Women for Change in South Africa.
The recognition underscores Edelman’s commitment to building work that earns attention, drives cultural conversation and delivers impact.
A Spotlight on ‘The Unburied Casket’ – Grand Prix Winner
At the center of this year’s success is “The Unburied Casket”, a powerful campaign developed for Women for Change, a South African organization fighting gender-based violence. The work confronted the systemic failures affecting femicide cases across the country, turning a symbolic casket into a national call for justice and a catalyst for action.
Winning the Grand Prix is a testament to the courage of Women for Change, the craft and dedication of our teams and the role that creativity can play in driving conversation, and social and political change, at scale.
Celebrating a Week of Wins Across Categories
In addition to the Experiential Grand Prix, Edelman teams across markets were recognized for exceptional work spanning brand creativity, social impact, and earned-first storytelling.
This year’s results include:
- 1 Grand Prix – Women for Change, “The Unburied Casket” in Experiential
- 11 Gold Awards – including work for Ampara, Omo, Dove, Knorr, Hellmann's and Women for Change, across Experiential, Social Purpose, Social and PR
- 6 Silver Awards – with standout campaigns for Progresso, Dove, Omo and Taco Bell, across PR, Social, Experiential and Advertising
- 3 Bronze Awards – with wins for Taco Bell, Dove and Omo, across Advertising and PR
Advancing Work That Moves People and Culture
These prizes represent more than award-winning ideas; they reflect Edelman’s belief in the power of earned creativity - work that people choose to engage with, share, debate and act on.
We’re proud of our teams and grateful to our clients for their trust, ambition, and partnership. Together, we continue to prove that when creativity is grounded in purpose, it has the power to transform narratives and accelerate change.