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Trust Is Turning Inward in Africa and Fracturing Along Income Lines: How Business Leaders Can Act as BrokersThere is a long-standing idea across many African societies that a person does not exist in isolation, that identity is not self-contained but shaped, continuously, through others.KEEP READING
Public Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin.KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman AfricaKEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Burnham pitches a “new path” for Britain‘Hope Again’. Burnham has given Labour that precious political commodity again. His biggest test now will be whether he is able to deliver on it.KEEP READING
Codex HumanitatisRichard Edelman discusses a global initiative to define what must remain human as AI becomes central to society, focusing on dignity, choice, work, education, and liberty.KEEP READING
Policy Continuity and Change: Reading Takaichi’s Cabinet Reshuffle Prime Minister Sanae Takaichi enters her second year in office from a stronger political position than when her administration began.KEEP READING