Global (EN)

  • Start your journey with Edelman Canada

    Looking for work that matters? Explore careers at Edelman Canada and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Canada can partner with your business.

     Contact Us

    Start your journey with Edelman

    Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

     BROWSE CAREERS gn-img/
    Contact

    Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

     Contact Us
    Featured Science Needs a Game Change Edelman Trust Barometer 2026 reveals 70% believe divisive health claims, highlighting declining trust, rising misinformation, and a need for new health communication strategies. KEEP READING Anne Frank House Comes to the U.S. I have just visited the Anne Frank House installation at the Griffin Museum of Science and Industry (MSI) in Chicago, which will open to the public on May 1. This is the first time that the Anne Frank House in Amsterdam has allowed its precious artifacts to come to the U.S. KEEP READING Trust in a Divided Environment: The Rise of Business Diplomacy In a low-trust, high-anxiety world, discover how businesses can bridge divides and drive growth through trust, diplomacy, and local relevance. KEEP READING Explore All Insights

    Power of 55

     Québec Edition


    Introducing Edelman Canada's Power of 55, the Québec Edition

    The 55+ audience isn't slowing down - they're the new growth engine, redefining influence, wealth and trust. 

    Edelman’s Longevity Lab presents the Power of 55 - a dynamic, ever-evolving list of content creators in their fifties. This curated group unlocks one of marketing’s biggest blind spots: the 55+ generation. Despite controlling more than half of global spending - projected to reach $15 trillion annually by 2030 - this audience receives less than 10% of marketing investment. They’re not niche; they are the most commercially powerful generation of our time.

    Edelman's Power of 55 spotlights trusted, brand-safe content creators who truly resonate with today’s 55+ consumer: digital, discerning, and in the prime of their lives. These creators bring authority, authenticity, and lived experience to an audience that values trust above all.

    This list gives brands a quick, effective way to engage this audience through credible and influential voices that feel both familiar and real. It’s a seamless gateway into a high-trust, high-spend generation that no brand can afford to overlook.

    GET EDELMAN CANADA'S QUÉBEC EDITION LIST

    Meet the Power of 55

    Here’s a snapshot of 5 talents reshaping culture and commerce - creators who exemplify how today’s 55+ voices drive conversations across blogs, podcasts, newsletters, YouTube, and social media. 
     

     

    Isabelle Racicot

    A trusted media voice, Isabelle Racicot seamlessly connects culture, current affairs, and everyday life across platforms and audiences.

     

    Ricardo Larrivée

    Iconic chef and entrepreneur Ricardo makes cooking accessible and meaningful, bringing people together through sharing and simplicity.

     

    Roslyn Griner

    Fashion and lifestyle creator Roslyn Griner redefines aging with confidence and style, encouraging women to embrace their second act boldly.

     

    Véronique Cloutier

    Beloved media personality Véronique Cloutier shapes culture with warmth, humor, and authenticity, connecting generations across platforms.

     

    La Famille Dumas

    Led by chef Michel Dumas and his son Jean Pierre, La Famille Dumas brings joyful, no frills cooking to millions, rooted in authenticity and connection.

    GET THE FULL LIST

     

    Get your copy of the list today

    Access the complete list and insights that show why engaging the 55+ audience is the next big growth opportunity.
     

     

    Methodology: Creators included on Edelman’s Power of 55 list were first identified based on their strengths in content creation, engagement, reach, topical authority, and relevance. They were then evaluated using Edelman’s proprietary Trusted Creator Score, a vetting matrix that combines human expertise and artificial intelligence to assess brand safety across several key factors. These include public track record, behavior related to sensitive topics, use of high‑risk content, affiliations, and compliance with local advertising standards and regulations. Each creator has been deemed brand‑safe under Edelman’s rigorous review standards. The process is anchored in a detailed profile of the ideal 50‑plus creator, emphasizing relevance, trustworthiness, cultural and community connection, and audience impact across global markets. This rigorous approach reinforces Edelman’s commitment to credibility and trust while prioritizing diversity, global reach, and measurable brand impact.

    .