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Cracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’.KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty.KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
Conservative Party Conference 2026: Three Key TakeawaysThe Conservatives leave Birmingham more confident and with a clearer strategy, though sustained electoral recovery remains far from assured.KEEP READING
Trust at Work: Transformation Triggering Trust Demise The latest Edelman Trust at Work study, surveying more than 10,000 employees across ten markets, finds that the elevated trust employers gained during the Covid-19 pandemic is increasingly at risk.KEEP READING
Burnham pitches a “new path” for Britain‘Hope Again’. Burnham has given Labour that precious political commodity again. His biggest test now will be whether he is able to deliver on it.KEEP READING
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.