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FeaturedCracking The Gen Z Code – 7 Takeaways for Building Trust and Connection With This GenerationIn today’s dynamic business landscape, Gen Z is redefining the rules of brand engagement. Recently, during the third edition of PRologue, the Public Relations Consultants of India (PRCAI) hosted a panel discussion titled ‘Cracking the Gen Z Code’. KEEP READING
Edelman Trust Barometer 2021After an unparalleled year marked by turbulence and uncertainties, the Edelman Trust Barometer 2021 throws light on several factors including the rising inequities fuelled by the pandemic, growing mistrust of information sources, and the need for the four institutions – government, business, media, and NGOs -- to jointly solve for foundational problems such as education, health, and poverty. KEEP READING
To beat the pandemic, begin mass campaign on safety protocolsPlaces of congregation, like markets, offices, public transport, slums, and residential areas, must be specially targeted. Just as non-compliance with road safety rules leads to traffic fines and more, there must also be strict emphasis on compliance for the Covid-19 safety protocols.KEEP READING
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Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedMexico 86Richard reflects on Mexico 86 as a story of ambition, resilience and determination. The film follows Mexico's unlikely journey to hosting the 1986 World Cup after Colombia withdrew, highlighting the persistence, creativity and, at times, questionable tactics used to secure the bid over the United States.KEEP READING
Latin America Electoral Report: June 2026Strengthening Japan’s Intelligence and Economic SecurityExplore All Insights
The world’s leading study on trust will reveal what shapes it in 2026.
You have an entrepreneurial spirit, energy, passion and a curious mind. You are obsessed with quality and always go that extra mile. You are courageous and excited by working on leading global brands with the smartest in the industry.