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25 Years of Trust

Featured 信頼が拓く未来:共に築く、強い日本 日本のZ世代が語る「本音」:彼らが感じる葛藤、恐れや分断。Z世代との信頼を構築するために必要なこととは? AI at Work: What Our First UK Hackathon Taught Us When we first thought about hosting the first-ever Edelman AI Hackathon in the UK, we assumed the focus would be on exploring how AI tools can transform how we work. We were focusing on AI enablement, increasing AI fluency and how we could use AI to be more efficient and augment the craft of our comms work. KEEP READING Explore All Insights
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Featured 信頼が拓く未来:共に築く、強い日本 日本のZ世代が語る「本音」:彼らが感じる葛藤、恐れや分断。Z世代との信頼を構築するために必要なこととは? AI at Work: What Our First UK Hackathon Taught Us When we first thought about hosting the first-ever Edelman AI Hackathon in the UK, we assumed the focus would be on exploring how AI tools can transform how we work. We were focusing on AI enablement, increasing AI fluency and how we could use AI to be more efficient and augment the craft of our comms work. KEEP READING Explore All Insights

Start your journey with Edelman

Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.

BROWSE CAREERS gn-img/
Contact

Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.

Contact Us
/sites/g/files/aatuss191/files/styles/trust_tile_image_for_main_nav/public/2025-05/GN-25yr.jpg?itok=TFl6jSPV

25 Years of Trust

Featured 信頼が拓く未来:共に築く、強い日本 日本のZ世代が語る「本音」:彼らが感じる葛藤、恐れや分断。Z世代との信頼を構築するために必要なこととは? AI at Work: What Our First UK Hackathon Taught Us When we first thought about hosting the first-ever Edelman AI Hackathon in the UK, we assumed the focus would be on exploring how AI tools can transform how we work. We were focusing on AI enablement, increasing AI fluency and how we could use AI to be more efficient and augment the craft of our comms work. KEEP READING Explore All Insights

2025 Edelman Trust Barometer

Trust and the Crisis of Grievance

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In today’s complex B2B landscape, buying decisions are rarely made by just one stakeholder. Instead, they’re shaped by a broader group of internal influencers: “hidden buyers.”.

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EDELMAN TRUST BAROMETER SPECIAL REPORT: TRUST IN TECHNLOGY IN APAC

While product innovation and competence have powered Tech’s high trust levels in years’ past, our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.

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