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25 Years of Trust

Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust.    KEEP READING Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights
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  • Richard Edelman's 6AM Blog

Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

A Woman on a Mission

September 18, 2023

I was asked to present the 2023 We Are All Human Social Impact Champion Award last night to Lady Mar...

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6 A.M.

PRWeek U.S. at 25

September 15, 2023

PRWeek entered the U.S. 25 years ago, in September 1998. Adam Leyland was sent over from the UK as e...

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6 A.M.

Fukushima Decommissioning

August 25, 2023

This week, Japan began releasing treated water into the Pacific Ocean from over 1,000 tanks next to ...

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6 A.M.

The UK Office Reborn

July 27, 2023

I attended the opening of the new Edelman office in London ten days ago. This renovation of an old w...

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6 A.M.

Reverend Jesse Jackson and the American Odyssey

July 17, 2023

Yesterday Rev. Jesse Jackson officially handed over the reins of the Rainbow PUSH Coalition to Rev. ...

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6 A.M.

Verdun

July 9, 2023

I took two of my daughters to Verdun to see where their grandfather had served during World War II. ...

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6 A.M.

Jim Crown

June 30, 2023

I could scarcely believe my eyes when I read about the death of my friend Jim Crown on Sunday in Asp...

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6 A.M.

Business and LGBTQ+; A Matter of Trust

June 11, 2023

June represents pride celebrations across the globe, including in Australia, Canada, Cuba, Finland, ...

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6 A.M.

Zeno at 25 — Triumph of the Fearless

June 1, 2023

In the summer of 1997, my father and I met in Chicago. I was completing my first year as CEO of Edel...

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6 A.M.

The Big Day

May 21, 2023

The big day has finally arrived. Tory and Dan have walked down the aisle, sealing the deal. Dan, now...

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6 A.M.

The Mexican Trail of Tears; Repatriation from the U.S. in Great Depression

May 3, 2023

My stepdaughter decided to do her junior year U.S. history paper on the Repatriation of Mexicans in ...

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6 A.M.

Turnaround Time: The Oscar Munoz Story

April 26, 2023

I consider Oscar Munoz one of the transformational CEOs I have worked with in my career....

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