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25 Years of Trust

Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust.    KEEP READING Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights
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Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

An Indelible Memory

May 29, 2024

In looking through boxes of memorabilia, I came across photos and an article that I wrote for the Ha...

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6 A.M.

Sir Anthony O’Reilly: A Life Lived to the Fullest

May 21, 2024

Sir Anthony O’Reilly was a man of enormous ability and deep passion. I knew him as Chairman and CEO ...

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6 A.M.

Woke No More?

May 13, 2024

Business Insider ran a story last week titled "Woke No More,” asserting that companies have backtrac...

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6 A.M.

Family Business Makes Good

May 3, 2024

I went to the New York Stock Exchange last night to celebrate the public listing of Viking, now trad...

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6 A.M.

Why Passover Matters for Everyone

April 22, 2024

Tonight marks the Exodus of the Jewish people from slavery in Egypt in the 13th century BCE at the t...

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6 A.M.

A Moment to Treasure; Unilever Unmissable Awards

April 3, 2024

Ten days ago, Unilever held its annual event to honor the best of creative marketing across its glob...

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6 A.M.

Café Joyeux: The Triumph of Hope

March 25, 2024

I met Yann Bucaille Lanrezac at a dinner in Paris just over a year ago. He told me about Café Joyeux...

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6 A.M.

Edelman: Agency Dynasty of Past 25 Years

March 15, 2024

Edelman was recognized by PRWeek last night as the Agency Dynasty of the Past 25 Years (full write u...

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6 A.M.

Tent Mexico; Giving Immigrants a Chance

February 26, 2024

I spoke with Hamdi Ulukaya, CEO and founder of Chobani (Edelman client) yesterday. He told me that h...

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6 A.M.

The Indomitable Mike Morley

February 10, 2024

I had lunch with Mike Morley yesterday in our New York office. He is one of the most important figur...

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6 A.M.

Ferrari, Roeckl, Edelman; The Family Business Difference

February 6, 2024

Over the weekend, I watched Ferrari, the 2023 movie about the moment of truth for the company. With ...

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6 A.M.

Somber Message from Davos; The World Pulling Apart

January 28, 2024

I have just returned from a two-week European trip, the first part in Davos, then on to London, Pari...

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