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25 Years of Trust

Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust.    KEEP READING Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights
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Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

Walk Around Philadelphia

April 17, 2023

I was in the City of Brotherly Love over the weekend at my stepdaughter’s volleyball tournament. ...

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6 A.M.

Passover: Verdun, March 28, 1945

April 7, 2023

My sister, Renee, has been reviewing my father’s war papers, precedent to his induction later this m...

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6 A.M.

Planet Taco

March 31, 2023

I have been in Mexico for the past five days for vacation. During the trip, I read Planet Taco: A Gl...

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6 A.M.

Family Business Losing Trust Advantage

March 21, 2023

Family business has always held a strong edge in trust over business in general. According to our 20...

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6 A.M.

Observations on Europe

March 18, 2023

I have been in London and Brussels this week. The Brussels trip was my first visit in six years to t...

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6 A.M.

Science in Society

March 10, 2023

At the Conservative Political Action Conference last weekend Former Brazilian President Jair Bolsona...

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6 A.M.

Dan Edelman at the Nuremberg Trial

March 1, 2023

While preparing the Edelman Museum in Chicago, we discovered a set of my father’s war-time papers. A...

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6 A.M.

The Russian Invasion of Ukraine, One Year Later

February 19, 2023

I have been in Washington, D.C. for the past two days for my stepdaughter’s volleyball tournament. I...

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6 A.M.

Go Direct

February 9, 2023

One of the surprising findings in the 2023 Edelman Trust Barometer was the high trust level of compa...

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6 A.M.

Companies Must not Stay Silent

February 3, 2023

I am a faithful reader of Axios AM, the daily update from Mike Allen. Yesterday’s lead news item fro...

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6 A.M.

A Business-Focused Davos

January 23, 2023

I am just back from four days of panel sessions, client meetings and discussions on the state of the...

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6 A.M.

Business Needs to Combat Rising Antisemitism

January 12, 2023

The Anti-Defamation League (ADL) has released a study this morning that shows a revival of antisemit...

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