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B2B marketing is drowning people in content, but the quality has never been lower. In the latest Edelman and LinkedIn Thought Leadership Impact Study, 71% of decision makers stated less than half of the thought leadership they consume provides any valuable insights.

Austin, the home of SXSW – a festival of technology, music and film – has the descriptor “keep things weird” and this year’s SXSW didn’t disappoint. Weird, I suppose, to be back in person after a two-year hiatus but that feeling didn’t last too long – I suppose more weird being the varying levels of covid compliance shown by people from different states, countries and demographics. In, all-in, nowhere near being in.

I have been on vacation this week and just finished biographies on two important figures in the civil rights movement in the U.S. in the 50s and 60s Adam Clayton Powell Jr. (King of the Cats: The Life and Times of Adam Clayton Powell, Jr.) and Constance Baker Motley (Civil Rights Queen Constance Baker Motley and The Struggle for Equality).

Here, Associate Director Shaun Beedle talks about his favourite babies both human and canine, how what makes him proud is seeing his team grow and why diversity is what makes Edelman Health special.