Edelman at Cannes Lions 2025
Cannes Lions 2025 marked a standout moment for Edelman - a week of creativity, collaboration, and recognition.
May 21, 20252024 Edelman Trust Barometer
The report shows political influence undermines trust in innovation and key institutions.
January 14, 2024Edelman’s Perspective on 2026: Tipping Points
Equip leaders to act by learning more about how 'equal and opposite reactions' are reshaping how people live, consume, connect, and engage with business in 2026.
November 25, 2025Edelman’s Perspectives on 2025 Tipping Points
Equip leaders to act in 2025's high-stakes world by cutting through noise, spotting cultural tipping points, and navigating AI, politics, and polarization.
December 10, 2024Edelman Trust Institute: Publication 2023
The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low.
December 4, 20232024 Edelman Trust Barometer Reveals Innovation has Become a New Risk Factor for Trust
The 2024 Edelman Trust Barometer reveals a rift between innovation and society that has become the new factor causing further polarization.
January 13, 2024A New Polarization in the Workplace: The Shocking Gap CEOs and Boards Must Close
New data from the 2024 Edelman Trust Barometer Special Report: Trust at Work reveals an unexpected and polarizing gap that must be closed.
September 5, 2024My Employer: The Key to the Trust Puzzle
Politics has upended the business of brands as consumers buy and boycott to express their politics.
September 5, 2024Winning with Gen Z: Embracing Intention and Values for Brand Success
Gen Z is a tipping point for action in a polarized, social-first world. They hold immense influence and gravitational pull over every other generation
June 13, 2024The New Normal: Your Brand, My Politics
Politics has upended the business of brands as consumers buy and boycott to express their politics.
June 13, 2024