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Posts

Myles Cameron Chats Bots

With almost 2 hours per day being spent on social media, brands are increasingly using social media to connect with consumers.

September 8, 2017
Posts

School. What is it good for?

The heart-ache. The pride. The excitement. The trepidation. The first day of school. Like many other parents this week, I sent my daughter off for her first day at school. A landmark coming-of-age date, as she conforms with society and enters the system.

September 7, 2017
Posts

The Case for Vertical

That’s the set. With YouTube’s new update offering a much-improved native, full screen vertical video experience, all of the major syndicators of video now offer this as standard.

September 6, 2017
Article

Influencer Marketing: Facebook is Staking its Claim

For a long time I’ve been wondering when Facebook would reach out and claim a slice of the huge and juicy influencer marketing money pie.

August 18, 2017
Article

Influence or Influenced? Why Brands Must be Wary of Being Instafooled

The popularity of influencer marketing is on the increase with some 75% of brands set to use it by the end of 2017.

August 10, 2017
Posts

Tattoos That Train Doctors

Gone are the days when an authoritarian approach to patient care was the accepted norm. These days, we expect healthcare professionals to act towards patients with empathy, and engage them in treatment decisions.

August 8, 2017