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The start of summer means the return of Shell’s largest annual event – Make the Future Live, featuring Shell Eco-marathon at London’s Queen Elizabeth Olympic Park. For us at Edelman, this is an exciting festival that gives us the opportunity to flex our communications marketing capabilities to tell stories across earned and social about the energy challenge this world faces.

In a world of seemingly endless superhero blockbuster releases, you’d be forgiven for presuming that heroes are characterised by their ability to pull off lycra and a cape, or at least by having an awe-inspiring story of defying evil forces or preventing the apocalypse.