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Edelman Ireland launched the Ireland Trust Barometer yesterday morning with an audience of Ireland’s leading business people, media leaders and government officials.

This morning we launched the Irish findings of the 16th Annual Edelman Trust Barometer.

Thank you very much for that introduction and thank you to Edelman for giving me the opportunity to talk to this well-informed audience about trust in British-Irish relations and about the issue of Britain and Europe.

Edelman Ireland were delighted to be joined by The British Ambassador to Ireland, His Excellency Dominick Chilcott (@DChilcottFCO) at the launch of Edelman Ireland’s 2016 Trust Barometer.

With corporation tax once again hitting the headlines this week, business leaders may well be wondering if there is any way of communicating the contribution they are making to the economy and to society without inviting criticism – especially in an era when businesses are under more scrutiny than ever before.

Coming from the world of traditional media, by which I mean that old-fashioned stuff, words printed on paper, it is easy to be despondent about the future.

It’s a beautiful conundrum. We often talk about trust as the belief to strive for. Yet one emerging technology, which is built upon the principle of mistrust, is being explored by those in the “trust business” – the likes of banks and financial institutions – as a way of putting trust back into our system.

Isn’t big data brilliant? It has the power to transform our lives and fuel a whole raft of applications. It can even tell us how good our selfies are.

No, Twitter, no! Recently, it was revealed that the world’s most popular social networking site (depending on who you listen to) is considering upping its character limit from a nice and pithy 140 to a whopping 10,000.

What we discovered was quite stark. While the trust gaps for NGOs and media were high at 10 and 12 percentage points respectively, when it came to trust in government, the gap widened dramatically to 28 points (54% for the rich group compared to 26% for the poorer) and for business, even further to 32 points (67% vs 35%).