Edelman Crystal Ball 2014
Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from technology to economics come together to predict what the coming year will hold.
December 4, 20142014 Edelman Trust Barometer
The 2014 Edelman Trust Barometer, based on responses from 33,000 people across 27 markets, examines trust as a forward-looking measure of stakeholder expectations, assessing trust levels in institutions, credible sources, and key issues affecting business and government.
January 16, 2014brandshare™ 2013
It’s accepted wisdom that marketers no longer solely own their brands. Social media, smart phones and other technologies have introduced a new dynamic where people and marketers share ownership of brands.
August 9, 20132012 Edelman Trust Barometer
The 2012 Edelman Trust Barometer highlights a global decline in trust, especially in government, and underscores that building future trust requires businesses to prioritize ethical practices, customer and employee engagement, and societal contributions over mere financial performance.
January 22, 2012A Commitment
I want to acknowledge our error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error; not the client’s.
October 16, 2006Happy Birthday to a Little Sister
Sorry, but your older brother wants to celebrate your birthday with a few stories about Renee Edelman.
August 2, 2005Citizen Journalism – A Brave New World for PR
Some of you may recall that I recently blogged about Oh My News, a Korea-based citizen journalist-driven online news outlet created by Mr. Yeon-Ho Oh. So far, Oh My News has signed up 30,000 citizen journalists, who are a paid nominal fee when their stories are published.
July 27, 2005Say It Ain't So, Joe
Shoeless Joe Jackson was a phenomenal baseball player for the Chicago White Sox. But he was caught up in the Black Sox Scandal, where he and a few teammates conspired to throw the 1919 World Series.
June 13, 2005If The Media Can Do It, So Can PR
Jon Klein, the new president of CNN-US division, gave an important speech last week at the National Association of Broadcasters in Las Vegas. The title of his address was “Trust, the Killer App.”
April 25, 2005My First Blog
My intention is share trends in communications, the issues, lessons and insights that I gather from managing this firm.
November 14, 2004