Trust and Climate Change: The Necessity of Optimism
Trust and optimism operate hand in hand when it comes to addressing climate change.
November 15, 2023Plummeting trust in institutions has the world slipping into grievance. Here’s the fix
The story of the Edelman Trust Barometer began in 1999 with the “Battle of Seattle,” when anti-globalization protests organized by nongovernmental organizations erupted in violence at the World Trade Organization Ministerial Conference.
January 14, 20252023 Edelman Trust Barometer Reveals Business is the Only Institution Viewed as Ethical and Competent; Emerges as Ethical Force for Good in a Polarized World
The 2023 Edelman Trust Barometer reveals that business is now viewed as the only global institution to be both competent and ethical.
January 15, 20232022 Special Report: Trust and Health
It is now clearer than ever that trust is a key determinant of health, central to both individual and public healthcare decisions.
March 9, 2022About the Edelman Trust Barometer
Edelman Trust Barometer research is a globally deployed online survey of the general population. Designed by our research team, the survey questionnaires are programmed, translated, localized, and completed in up to 28 countries around the world, with respondent samples selected to reflect the demographics of each population.
January 15, 20232022 Special Report: The Geopolitical Business
At a time when the world has been challenged by geopolitical conflict, economic uncertainty, climate threats and social inequalities, the stakes for business failing to take a stand and engage on societal and geopolitical issues has never been higher.
May 23, 20222022 Special Report: Food and Beverage
Food is a human rights issue, a social justice issue, a climate issue, and a matter of life or death for the billion undernourished people around the world.
April 27, 20222022 Special Report: Trust and Climate Change
As climate fears worsen and government, business, and media are not trusted to do what is necessary to respond, global cooperation will be imperiled, according to our latest research.
November 3, 20222022 Special Report: Trust in Technology
While product innovation and competence have powered Tech’s high trust levels in years’ past, our latest research shows that increasing geopolitical challenges, a growing divide between developing and developed markets and a lack of societal leadership in the sector are putting Tech’s high trust at risk.
October 18, 20222022 Special Report: Trust in Financial Services Sector
The Financial Services edition of the 2022 Edelman Trust Barometer measures the headwinds facing the financial services sector. Signaled by distrust in central banks and financial services, developed countries lack economic optimism.
March 17, 2022