Today, Edelman announced the appointment of Pooja Rawat as Chief Strategy Officer for APAC. 

Pooja is a strategy leader with 18 years of experience in building brands across diverse sectors and cultures – from India to Southeast Asia, Central Asia and China. She has shaped narratives for leading brands across categories, such as Axis Bank, Tata Motors, Saridon, Supradyn, Godrej, PhonePe, Jeep, Vim and Lifebuoy. Her approach reflects a balance of global vision, local nuance and multi-disciplinary collaboration. Pooja’s work has been recognised for marketing effectiveness across Global, APAC and India, demonstrating her depth of experience in delivering measurable impact for clients. She joins Edelman from MullenLowe Lintas and is based in Mumbai. 

Rakesh adds: “Pooja’s appointment strengthens our strategic consulting capabilities across the region. Her analytical rigor, creative vision and cultural instinct will help us deliver even greater value to clients. This is a moment of transformation for Edelman APAC, and Pooja’s leadership will be instrumental in shaping how we show up for our clients and our people.” 

Pooja says: “I’m delighted to join Edelman and take on the opportunity to shape strategy across diverse markets, as well as partner with some of the world’s most dynamic brands. Edelman’s commitment to creativity, data-driven insights, and cultural relevance aligns perfectly with my passion for building meaningful connections between people and brands. I look forward to collaborating with the firm’s talented teams to deliver bold, integrated solutions that drive real impact.”