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FeaturedLeadership Evolution at EdelmanMainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years.KEEP READING
Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust. KEEP READING
Expanding Trust in Health: Insights from Health Evolution Connect 2025In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs.KEEP READING
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Looking for work that matters? Explore careers at Edelman Africa and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman Africa can partner with your business.
FeaturedPublic Relations in Africa Demands a Local Voice with Regional ResonanceA global skincare brand once released an advert across Nigeria, Ghana, Senegal, and Cameroon featuring a household-name celebrity applying a body lotion that visibly lightened her skin. KEEP READING
Trust 2025: Preventing the Rising Tide of Job Insecurity Opinion-editorial by Karena Crerar, Chief Executive Officer at Edelman Africa KEEP READING
KFC Proposal – Two Years On In this PRCA Fuse Podcast, Edelman Africa's Head of Brand for Africa, Mpumelelo Zondi discusses the incredible success of our KFC Proposal campaign during the PRCA. KEEP READING
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Start your journey with Edelman
Looking for work that matters? Explore careers at Edelman and join a global team committed to shaping conversations, building trust, and driving change.
Whether you're looking for strategic guidance or specific expertise, our team is ready to help. Contact us to explore how Edelman can partner with your business.
FeaturedLeadership Evolution at EdelmanMainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years.KEEP READING
Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust. KEEP READING
Expanding Trust in Health: Insights from Health Evolution Connect 2025In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs.KEEP READING
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