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Edelman’s Gen Z Lab is a dedicated advisory comprised of 250+ Edelman Gen Zers from around the globe designed and equipped to help brands future-proof their business for the next generation of consumers.

The 4th annual Edelman Trust Barometer Special Report on Trust and Health in Australia, released against the backdrop of rising youth engagement and deepening institutional mistrust, reveals a paradox at the heart of Australia's evolving health landscape.

The Move to -15°C resets frozen food standards to cut emissions and boost resilience.

The 4th annual Edelman Trust Barometer Special Report on Trust and Health reveals a transformational shift happening between the public and who they trust with their health.

The 25th anniversary edition of the Edelman Trust Barometer has revealed that Australia has slipped into distrust territory with a profound global shift to acceptance of aggressive action and deepening fears giving rise to a widespread sense of grievance.

The 2025 Edelman Trust Barometer reveals a stark reality in Ireland: while trust in business remains strong, public expectations for transparency and tangible action have never been higher.

The 25th anniversary edition of the Edelman Trust Barometer has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

The 25th anniversary edition of the Edelman Trust Barometer has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

As AI reshapes industries and redefines innovation, Edelman presents AI Creators You Need to Know.

The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to change the standard temperature of global frozen food, accelerating decarbonization and building resilience for the world’s future food needs, without compromising food safety or quality.