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Politics has upended the business of brands as consumers buy and boycott to express their politics.

In an unprecedented time for society and politics globally, people are most concerned about election outcomes taking their country in the wrong direction.

Life as a patient or caregiver in the United States has never been more complicated. Despite new breakthroughs, robust R&D pipelines, telehealth options, and public investment like the Cancer Moonshot initiative, healthcare costs keep rising.

Now in its third year, the 2024 Edelman Trust Barometer Special Report: Trust and Health shows a swing back to trust in experts.

Empowerment is a good thing – most of the time. In healthcare, consumers are increasingly making decisions for themselves based on their own sources of information.

The vital relationship between personal health and the information people have access to has been evident for years.

CEOs are expected to lead in introducing innovations to society at a time when innovation itself is a divisive issue

Innovation is accelerating in society, from to gene-based medicine to artificial intelligence. When innovation is mismanaged, it leads people to feeling left behind by a broken system.

Major elections around the world in 2024 highlight continued polarization. Institutions must change to tackle income inequality and trust inequality – global problems that are inextricably linked.

The report shows political influence undermines trust in innovation and key institutions.