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The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

The future is not in good hands, according to the 2024 Edelman Trust Barometer: Innovation in Peril.

CEOs are expected to lead in introducing innovations to society at a time when innovation itself is a divisive issue

Innovation is accelerating in society, from to gene-based medicine to artificial intelligence. When innovation is mismanaged, it leads people to feeling left behind by a broken system.

Major elections around the world in 2024 highlight continued polarization. Institutions must change to tackle income inequality and trust inequality – global problems that are inextricably linked.

The 2024 Edelman Trust Barometer reveals a rift between innovation and society that has become the new factor causing further polarization.

The world is attempting to navigate a period of rapid and often turbulent change at a time when the public’s trust in leaders and societal institutions is unusually low.

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year—people have shifted their trust to the relationships within their control, most notably their employers.