Search Results

The 25th anniversary edition of the Edelman Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

The realities of climate change are evident with more frequent and devastating weather events impacting people all over the world.

Divisions deepen as trust falters; business must lead with competence and ethics.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Trust in brands has soared in recent years, with brands more trusted than any traditional institution we study. In an environment of economic pain, geopolitical turbulence, and cultural upheaval, consumers are looking to brands they trust to provide stability in their lives.

Brand trust has shifted from societal purpose to personal relevance—today, consumers seek optimism, support, and emotional connection from the brands they choose.

Distrust grows; business faces rising expectations to lead amidst faltering government, media trust.

Edelman’s GEOsight ensures your brand shows up accurately, authoritatively, and ahead of the competition when it matters most.

Discover Archie AI Personas — Edelman’s proprietary AI solution that delivers real-time audience insight, built on 25 years of trust intelligence.