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Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

South Africans are looking to business to strengthen the country’s social fabric during periods of polarisation.

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarized.

Lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership brought us to where we are today — deeply polarised.

Over the past three years, Edelman and LinkedIn have collaborated to investigate the impact of thought leadership on business generation.

The 2018 Edelman Trust Barometer shows persistent global distrust, with 20 of 28 markets in distrust and a stark polarization as U.S. trust fell sharply while China rose; media became the least-trusted institution amid fears of fake news, while trust in journalism rose and trust in social media declined.

The story of the Edelman Trust Barometer began in 1999 with the “Battle of Seattle,” when anti-globalization protests organized by nongovernmental organizations erupted in violence at the World Trade Organization Ministerial Conference.

Whether it’s uncovering a corporate brand’s meaningful purpose in people’s lives, galvanizing the employer brand, or unleashing the power of a product brand to innovate and influence, Edelman connects across your multi-stakeholder audience. We are in the business of brands, driving action and shifting behavior.​