Social Media’s Force for Good in the New Feminist Age
Social media is the source of much controversy in today’s society. It can be a distraction from work, a place for narcissism or even an insidious method of bullying.
March 8, 2018The Future is Being Televised
Richard Edelman met two smart young companies this week, both in the business of streaming video content to young consumers.
March 7, 2018May’s ‘road to Brexit’ remains strewn with obstacles and pitfalls
The backlash triggered by the publication of the EU’s draft legal text of the UK-EU withdrawal agreement – which called for Northern Ireland to de facto remain within the EU’s customs union and single market – meant that the stakes were high ahead of May’s Brexit speech today.
March 2, 2018Rare diseases are more common than you think
February 28th will see the 11th international Rare Disease Day, where, in hundreds of locations globally, events will be held to raise awareness about the impact of rare diseases and to encourage researchers and policy makers to work towards advancing knowledge and progress.
February 28, 2018Heineken® – Share The Drama
This week, Edelman supported the launch of the UEFA Champions League Trophy Tour presented by Heineken® with an immersive screening of the Chelsea vs. Barcelona match.
February 23, 2018Moving to a Greener World
In 2017, DONG Energy decided to stop using coal, sell its oil and gas production, build the world’s largest offshore wind business, and ultimately, rebrand as Ørsted* after Danish scientist Hans Christian Ørsted.
February 21, 2018All-Black BAFTAS proves there’s life in PR’s oldest dog yet
I know, let’s get a load of celebrities to wear our branded gear at a major event!
February 20, 2018In praise of audacious technology
Technology has made the world a much better place to live. I believe it will continue to do so.
February 16, 2018How will the GDPR impact digital marketing professionals?
On May 25th the General Data Protection Regulation (GDPR) comes into legal force and effect. The regulation replaces the Data Protection Directive (1995) and is set to have far-reaching impacts on individuals and organisations in all sectors globally.
February 14, 2018How Might Influencer Marketing Change in 2018?
The meteoric rise of influencer marketing continued in 2017. We saw the FTC and ASA clamp down on #AD, moves towards standardisation by Facebook, and audiences questioning the opinions of sponsor-of-the-week influencers.
February 12, 2018