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Report

2018 Edelman Trust Barometer Reveals Trust In Journalism Rises As Fear Of Fake News Remains High

This year’s study shows a revival of faith in experts

February 8, 2018
News Detail

Malaria Must Die – So Millions Can Live

Today, a new campaign backed by a coalition of global organisations and celebrities, is calling upon leaders to prioritise the fight against malaria, or risk undoing decades of unprecedented progress.

February 7, 2018
Posts

Navigating the 2018 Digital Communications Landscape

If the tranche of global digital trends forecasts shared at the end of last year taught us one thing, it’s that 2018 will be a year of converging technology as the Internet of Things, AI, AR, and VR come of age.

February 5, 2018
Article

The battlefront for truth

The 2018 Edelman Trust Barometer once again reveals the fragility of global systems based on the institutions of business, government, media and NGOs.

February 1, 2018
Article

Op-Ed

We trust your platforms less than ever before. We blame you for spreading extremist content, fake news and social menace.

January 25, 2018
Article

Three Insights for Corporate Communicators

We published the 18th annual Edelman Trust Barometer this week, and it has some important implications for corporate communicators. The tumultuous politics of the last 18 months are having measurable effects on who, how and what we trust.

January 24, 2018
Posts

The Battle for Truth

As we begin 2018, we find the world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest to us.

January 21, 2018
Posts

The Rise Of The Machines, Or Is It?

Last week CES, the world’s biggest consumer electronics show, descended once again upon Las Vegas, bringing with it 3,900 exhibitors and nearly 200,000 attendees.

January 19, 2018
Posts

The Top Ten Trends Impacting Pharma Communications

Global healthcare is facing massive disruption. Pressures such as an ‘always on’ social media and the new opportunities presented by partnership and collaboration with developers of ground-breaking technologies are contributing to a new, exciting and innovative era, transforming the way in which health companies need to behave in order to stay ahead of the game.

January 17, 2018