Earned Brand 2018: A UK Perspective
Does a brand’s values matter as much as its products? Do consumers believe that brands can deal with social ills better than governments?
January 16, 2018KCMC Insight Share 청중없는 세미나 3부 / 4차 산업혁명 시대에 부합하는 인재상
January 15, 2018Digital New Year’s Resolutions
We’re a few weeks in to the #NewYearNewMe and chances are we’ve already all lapsed on a resolution or two.
January 11, 2018Unbox your Agency and Set it Free
We all know that the marketing landscape has changed dramatically over the last few years and continues to evolve at rapid pace. Agencies have had to evolve too but many brands still keep them in their old silos and have not updated their perception of the skills on offer.
January 10, 2018Speaking Our Truths in Pursuit of a New Day
January 10, 2018Cabinet Reshuffle: An Edelman Analysis
As the Government reshuffle draws to a close for the evening, the Edelman team produced an analysis of the day’s comings and goings with an introduction from former Downing Street Press Secretary, Craig Woodhouse.
January 8, 2018KCMC Insight Share 청중없는 세미나 2부 / 4차 산업혁명을 준비하기 위한 기업의 전략
January 8, 2018What are we really searching for? Keyword Research in 2018
How we search is changing. Over half of all product searches now start on Amazon and by 2020 50% of all searches will be voice search.
January 3, 2018KCMC Insight Share 청중없는 세미나 1부 / 4차 산업혁명, CEO들에게 묻다
January 2, 2018The Future of esports: Here Come the Brands….
The earliest known video game competition took place on 19 October 1972 at Stanford University for the game Spacewar, a basic Newtonian-physics-based galactic shooter.
December 20, 2017