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Giant Lego, 3D printing, gaming, coding – and a room comprised almost entirely of women. Like me, you’d be forgiven for thinking this is rare and in doing so would only be validating the central premise of the WISE campaign and the annual conference I had the pleasure of attending a few weeks ago.

Imagine a world in which an extremist preacher sitting in the desert in Syria could preach hatred to 5 million potential recruits simultaneously.

The 2015 Edelman Trust Barometer shows that countries with higher trust levels are more receptive to new business innovations, underscoring that successful product adoption requires companies to demonstrate societal benefits, integrity, and stakeholder engagement, amid global concerns over rapid innovation and profit-driven motives.

Every year, Edelman UK hosts the Crystal Ball Breakfast, in which a panel of notable individuals in fields ranging from technology to economics come together to predict what the coming year will hold.

The 2014 Edelman Trust Barometer, based on responses from 33,000 people across 27 markets, examines trust as a forward-looking measure of stakeholder expectations, assessing trust levels in institutions, credible sources, and key issues affecting business and government.

It’s accepted wisdom that marketers no longer solely own their brands. Social media, smart phones and other technologies have introduced a new dynamic where people and marketers share ownership of brands.

The 2012 Edelman Trust Barometer highlights a global decline in trust, especially in government, and underscores that building future trust requires businesses to prioritize ethical practices, customer and employee engagement, and societal contributions over mere financial performance.

I want to acknowledge our error in failing to be transparent about the identity of the two bloggers from the outset. This is 100% our responsibility and our error; not the client’s.

Sorry, but your older brother wants to celebrate your birthday with a few stories about Renee Edelman.