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The latest Global Edelman Trust Barometer report reveals a sharp decline in trust across institutions, as people feel increasingly unprotected and unheard.

The 25th report shows rising support for aggression driven by polarization and grievance.

The Edelman Trust Institute collects data, publishes insights, and fosters partnerships to advance the study and measurement of trust in society.

Edelman has been at the forefront of understanding this intangible force of society, observing seismic shifts in institutional trust over the past 25 years.

For more than 20 years, we have studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action.

Times are tough for B2B marketers. At any given moment, a staggering 95% of business clients say they are not actively seeking goods or services.

The report shows political influence undermines trust in innovation and key institutions.

The 25th anniversary edition of the Edelman Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

Divisions deepen as trust falters; business must lead with competence and ethics.

Cannes Lions 2025 marked a standout moment for Edelman - a week of creativity, collaboration, and recognition.