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Earning Trust through Communications

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations.

Edelman News

Climate Change: Our Way Forward

We are committed to being a part of the climate solution, and today we reaffirm that commitment through the introduction of Edelman Impact and a new set of our own guiding principles and actions to address the global challenge. Our CEO, Richard Edelman outlines our path forward.

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Research

2021 Edelman Trust Barometer Special Report: The Belief-Driven Employee

There is a new compact between employees and their employer that requires business to take a more ambitious role in society while recognizing their employees as the most important stakeholder.

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NYCNext

New York State Of Mind

As news headlines rendered New York City "dead", a grassroots movement brought together passionate NewYorkers to rebuild and reignite civic engagement. See how our team's strategy came together to build awareness for #NYCNextNYStateofMind.
Cannes Lions 2021

Good Humor, New Jingle for a New Era

When a viral video resurfaced the racist origins of the minstrel tune “Turkey in the Straw” we knew Good Humor had the opportunity and responsibility to respond with a solution that spread joy, in a moment when the country needed it most. Our idea was simple: join forces with an iconic Black artist to create a jingle that represents all communities.

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Insight

Sweet Home, Chicago

Insight

Reflections from Glasgow and The Road Ahead for Business

Insight

Back in Berlin: Private Equity Returns to Its Stomping Ground

2021 Trust Barometer Special Report: Institutional Investors

News

Edelman Launches Edelman Impact to Harness the Expertise of Its ESG, Sustainability, Purpose Offerings

Insight

How the Pandemic Is Transforming Us All Into Health + Tech Brands

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