Edelman is returning to France for the Cannes Lions Festival 2024 – to be inspired by the creative marketing industry and to be at the forefront of the ideas shaping the next wave of innovation.

We will launch the 2024 Edelman Trust Barometer Special Report: Brands and Politics, which will examine the widening ideological gulf impacting consumer behavior and brand choices, permission, and forgiveness. This report will provide a roadmap for marketers on how to prepare for, and navigate, cultural and societal polarization in a politicized world.

 


2024 Edelman Trust Barometer Special Report:
Brands and Politics

On June 13th we will launch the 2024 Edelman Trust Barometer Special Report: Brands and Politics, which examines the "collision course" of brands and politics, and the sensitive nuances of brand permission and consumer forgiveness amidst a background of polarization and cultural battlegrounds.

Register your interest below:

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Publication 2023

Shortlist: Titanium Lions

DP World: The Move to -15

The Move to -15°C initiative was designed to unite stakeholders at every stage of the cold chain to change the standard temperature of global frozen food, accelerating decarbonization and building resilience for the world’s future food needs, without compromising food safety or quality.

 

 

Introducing Edelman's Jury Members

Edelman has been selected to judge Cannes Lions shortlists and winners across several categories, lending our expertise to evaluate the best of the industry. We will be sharing insights and trends from the best of creative following the Festival, so get in touch if you’d like to know more.

MARIE CLAIRE MAALOUF
Chief Creative Officer, ME and EMEA
Awarding Juror, PR

WENDY CHAN
Health Creative Lead, APAC
Jury President, Health and Wellness

TAJ REID
Global Chief Experience Officer and US Chief Creative Officer
Shortlisting Juror, Brand Experience

 

Celebrating Our Young Lions 2024

We are thrilled to support and celebrate the bright minds and creative talents representing Edelman at this year's Young Lions competition. Our talented team members from Ireland and Spain have just 24 hours to create and present a compelling campaign brief on behalf of an NGO, competing against the best from across the creative communications industry.

 

Kelly Oglesby
Senior Account Executive, Dublin

Meabh O’Mahony
Account Manager, Dublin

Clara Barrios
Jr. Art Director, Madrid

Andrea Ales
Jr. Copywriter, Madrid

 

 

 

The TrustMakers Live

Edelman's flagship podcast, The TrustMakers, is taking to Spotify Beach for an in-depth, six part special series unpacking our forthcoming Brand Trust report.

LISTEN NOW

 

 

Longevity Lab

Your source for understanding and engaging the influential 55+ demographic. This generation is redefining aging and holds substantial economic power, making them a critical audience for brands.
 

FIND OUT MORE

 

Special Edition Newsletter from Cannes

Keeping Current is a weekly newsletter from Edelman that looks at the most important trends of the week and unearths the behaviors and tensions that teach us something about an audience or culture more broadly. In a special series of Keeping Current, we’ll bring you the “need to know” live from Cannes Lions.

Sign up below:

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Cannes Lions by Numbers

The Cannes Lions International Festival of Creativity is the largest global gathering at the intersection of communications, entertainment, advertising, marketing, design and production. Bringing together the most innovative and progressive names in the industry, the festival showcases and celebrates groundbreaking creativity while providing a platform for some of the world’s most influential thought leaders.

70
years

15,000
people

90
countries

9
tracks

30
specialist awards