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25 Years of Trust

Featured Thanksgiving Means Butterball; The Evolution of Brand PR Inside Edelman: New Places, New Perspectives – Victoria Meven Victoria Meven’s journey with Edelman has been anything but ordinary. Starting out as a trainee in Munich back in 2017, she quickly discovered a love for working across markets and connecting with colleagues around the world. Fast forward to today, and Victoria is based in the UAE, embracing life and work in a completely new cultural setting. KEEP READING Trust Is The Missing Ingredient in The AI Boom Trust is the missing ingredient in the AI boom. New Edelman research reveals key trust divides and what employers must do to build confidence in AI’s future. KEEP READING Explore All Insights
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Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

Trust and Health: A Parallel Ecosystem for Gen Z

April 24, 2025

COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Dis...

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6 A.M.

Finally, a Good News Story

April 15, 2025

Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability ...

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6 A.M.

From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World

April 8, 2025

President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must n...

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6 A.M.

Two Weeks in Asia

March 31, 2025

I have just returned from China, Japan and Korea, where I visited our offices and clients to mark th...

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6 A.M.

The Unseen Impacts of COVID

March 10, 2025

Explore the unseen long-term impacts of COVID-19 on trust, business, and society in the 2025 Edelman...

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6 A.M.

A Tough Year for PR: Challenges and Opportunities Ahead

February 27, 2025

The communications sector faced a tough year in 2024, driven by various challenges. Many PR firms, i...

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6 A.M.

A Close Encounter

February 20, 2025

On Sunday morning in Cabo San Lucas, I headed to the beach for an early workout. To my utter amazeme...

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6 A.M.

COVID-19 Five Years On

February 15, 2025

Richard Edelman and Lori Lightfoot discuss COVID-19’s impact five years on at PRovoke 2025, calling ...

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6 A.M.

Advice to CEOs; The Grievance Storm Will Not Pass

February 6, 2025

Business leaders must take decisive action to rebuild trust by addressing economic and social grieva...

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6 A.M.

Report from Davos

January 30, 2025

It was a business-dominated Davos this year, with revived animal spirits and confidence in a stronge...

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6 A.M.

Holocaust Remembrance Day

January 27, 2025

I am in Berlin today for the launch of the Edelman Trust Barometer in Germany. It is also Holocaust ...

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6 A.M.

The Meta Decision; Ramifications for CCOs

January 9, 2025

Meta has ended its third-party fact-checking program in the U.S. in favor of a Community Notes progr...

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