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25 Years of Trust

Featured Leadership Evolution at Edelman Mainardo de Nardis will become our new President and Chief Operating Officer. He has served on the board of our parent company, Daniel J. Edelman Inc., for the past five years. KEEP READING Gen Z’s Zero-Sum Mindset Is Driving Boycotts, Reckonings, Rage, and a Crisis of Trust    To truly understand Gen Z, you must understand this: we operate from a scarcity mindset - shaped by fear, frustration and fractured trust.    KEEP READING Expanding Trust in Health: Insights from Health Evolution Connect 2025 In an age of rapid change and skepticism, trust in health is fragile, yet more vital than ever. The 2025 Edelman Trust Barometer Special Report: Trust and Health makes this clear: no institution – government, business, NGOs, or media – is trusted to address people’s health needs. KEEP READING Explore All Insights
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Richard Edelman's 6AM Blog

Richard Edelman's weekly blog, "6 A.M.," covers politics, current topics, and his personal insights, offering a deep dive into the dynamics of public relations and the workings of Edelman.

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6 A.M.

Time to Draw a Line

July 7, 2025

Laura Loomer’s post last week was a bridge too far for decent and middle of the road Americans. To c...

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6 A.M.

News Creators on TikTok

June 26, 2025

Zohran Mamdani’s stunning victory in New York City’s Democratic mayoral primary is a wake-up call fo...

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6 A.M.

The TikTok Effect: The New York City Democratic Mayoral Primary

June 25, 2025

How Zohran Mamdani used TikTok, influencers, and grassroots digital strategy to defeat Andrew Cuomo ...

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6 A.M.

Tech Podcasters; The New Option for PR

June 2, 2025

Richard Edelman explores how tech leaders now prefer podcasts like Lex Fridman, TBPN, and All-In ove...

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6 A.M.

President Biden, Prostate Cancer, and the Necessity of Testing

May 21, 2025

Richard Edelman reflects on President Biden's prostate cancer diagnosis and underscores the urgent n...

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6 A.M.

The Golden Age of Earned

May 8, 2025

Earned media is emerging as the key driver of trust and visibility in an AI-led search era....

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6 A.M.

Trust and Health: A Parallel Ecosystem for Gen Z

April 24, 2025

COVID reshaped Gen Z’s health habits. Peer advice, social media, and politics now rival doctors. Dis...

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6 A.M.

Finally, a Good News Story

April 15, 2025

Discover the fifth cohort of Generation17, young leaders from five countries driving sustainability ...

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6 A.M.

From Multinational to Poly-national: A Bottom-up Corporate Strategy for American Companies in a Tariff-Tangled World

April 8, 2025

President Donald Trump’s tariffs pose a serious challenge for U.S.-based multinationals. CEOs must n...

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6 A.M.

Two Weeks in Asia

March 31, 2025

I have just returned from China, Japan and Korea, where I visited our offices and clients to mark th...

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6 A.M.

The Unseen Impacts of COVID

March 10, 2025

Explore the unseen long-term impacts of COVID-19 on trust, business, and society in the 2025 Edelman...

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6 A.M.

A Tough Year for PR: Challenges and Opportunities Ahead

February 27, 2025

The communications sector faced a tough year in 2024, driven by various challenges. Many PR firms, i...

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