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We understand the unique environments in which education professionals change the world, and we help our clients place a stake in the ground as to why education matters.

Trust. It’s a simple word, with only five letters and one syllable. But it’s big in meaning, with the power to make and break governments. Trust is the essence of brand equity, of professional and personal relationships. That’s why it’s so important to us at Edelman.

We're excited to feature some of the remarkable women of Edelman Amsterdam, who are pioneers in their fields, breaking barriers and making a difference every day.

It's that time of year again... "Nostradamus season." As the new year starts, leaders across marketing and communications have been busy formulating 2023 predictions.

Prime Minister Sanae Takaichi enters her second year in office from a stronger political position than when her administration began. The LDP’s strong performance in the February Lower House election strengthened the government’s position in the Diet, while the administration’s first year established clear policy priorities across the economy, security and foreign resident policy. With much of that direction now established, the focus is increasingly shifting from building political momentum and setting priorities toward implementation and tangible policy outcomes.

In the months following 9/11, the World Economic Forum’s move from Davos to New York became a powerful show of confidence in the city’s recovery. Richard Edelman looks back on the decision and the optimism it brought during a time of uncertainty.

Japan’s FY2027 budget requests offer an early view of how the Takaichi administration intends to translate its “responsible proactive fiscal policy” into practice. The record JPY 143 trillion (USD 931 billion) headline matters, but the more important signal is where the government wants to build capacity. Across AI and semiconductors, energy, healthcare and defense, public spending is increasingly being used to strengthen the technologies, infrastructure, production capacity and supply chains Japan considers critical to growth, economic security and resilience. For businesses, this could create new opportunities—but also greater expectations around domestic investment, innovation and supply resilience. The key question now is which of these ambitions survive budget negotiations and translate into actual funding by year-end.

Insights and Implications for Business and Society