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It’s tempting for comms to play it safe and blend in with the corporate crowd. It’s also the biggest mistake an organisation can make. Tim Weber explores the value on taking thought leadership beyond the ‘safe’ buzzword bingo.

Edelman Gen Z Lab members Allen Pham, Mia Cooper, Hannah Ziegler share their experience of SXSW 2024.

Edelman has appointed Jenni Mercer as UK Head of Healthcare Marketing.

A culture of belonging is made by the choices we each make every day in not only what work we do, but how we do it.

As women working in healthcare, we have seen up close and personal the effects of the gender health gap.  While this can manifest itself in a variety of ways across the world, the end result is always the same: women fare worse than their male counterparts across multiple health metrics. 

The Cannes Lions International Festival of Creativity honours the brightest minds and groundbreaking ideas that shape the global creative landscape. This year, I had the privilege of being a Cannes Young Lions jury member and was blown away by the talent of the next generation.

People in the EMEA region (France, Germany, South Africa and UK) consider their overall health to be worse than those in other countries including China, India, and the US.

In the UK, of 1,000 people surveyed for this year’s 2023 Edelman Trust Barometer Special Report: Trust and Health, 32% of people reported fair, poor or very poor health and that number was higher in those respondents with lower income (45%).

We understand the unique environments in which education professionals change the world, and we help our clients place a stake in the ground as to why education matters.

Trust. It’s a simple word, with only five letters and one syllable. But it’s big in meaning, with the power to make and break governments. Trust is the essence of brand equity, of professional and personal relationships. That’s why it’s so important to us at Edelman.