Workplace Advisory
Workplace Advisory’s approach is built on 25 years of research on what constitutes trust and our passion is driving that trust outwards from the workplace to the marketplace to create new value.
August 15, 2024The AI bear trap: when thought leadership becomes thought laggardship
July 4, 2024Using buzzwords does not replace thought leadership
It’s tempting for comms to play it safe and blend in with the corporate crowd. It’s also the biggest mistake an organisation can make. Tim Weber explores the value on taking thought leadership beyond the ‘safe’ buzzword bingo.
June 25, 2024The Good, the Bad and the Outrageous: A Gen Z Reflection on SXSW 2024
Edelman Gen Z Lab members Allen Pham, Mia Cooper, Hannah Ziegler share their experience of SXSW 2024.
April 2, 2024Edelman appoints UK head of healthcare marketing
Edelman has appointed Jenni Mercer as UK Head of Healthcare Marketing.
February 20, 2024The meaning of belonging
A culture of belonging is made by the choices we each make every day in not only what work we do, but how we do it.
February 8, 2024How innovation is closing the gender health gap
As women working in healthcare, we have seen up close and personal the effects of the gender health gap. While this can manifest itself in a variety of ways across the world, the end result is always the same: women fare worse than their male counterparts across multiple health metrics.
July 27, 2023Cannes 2023: Going back to the fundamentals to push the industry forward
The Cannes Lions International Festival of Creativity honours the brightest minds and groundbreaking ideas that shape the global creative landscape. This year, I had the privilege of being a Cannes Young Lions jury member and was blown away by the talent of the next generation.
July 20, 2023How healthy do we think we are and whose opinion do we trust?
People in the EMEA region (France, Germany, South Africa and UK) consider their overall health to be worse than those in other countries including China, India, and the US.
June 1, 2023Individuality and Empowerment Key to Good Health
In the UK, of 1,000 people surveyed for this year’s 2023 Edelman Trust Barometer Special Report: Trust and Health, 32% of people reported fair, poor or very poor health and that number was higher in those respondents with lower income (45%).
June 1, 2023