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Report

2022 Special Report: Trust in Financial Services Sector

The Financial Services edition of the 2022 Edelman Trust Barometer measures the headwinds facing the financial services sector. Signaled by distrust in central banks and financial services, developed countries lack economic optimism.

March 17, 2022
Expertise Details New Edition

Counter Disinformation Unit

Edelman’s Counter-Disinformation Unit brings together senior crisis, digital, geopolitical, intelligence, and trust advisers across markets. Our team helps organisations prepare for, assess, and respond to narrative threats in high-pressure environments.

May 7, 2026
Page

Welcome to Edelman

June 2, 2025

ETB Covers

November 25, 2024
Article

The Role of Optimism in Shaping Employee Impact in the UAE

In the UAE, employees’ optimism about personal economic futures is not only shaping how they view their careers but also driving their willingness to contribute to societal progress.

November 12, 2024
Article

GITEX 2024: Beyond the buzz; what’s next for tech

With over 6,500 exhibitors and 1,800 speakers from around the world, GITEX 2024 wrapped up last Friday – and wow, it was bigger, bolder, and more immersive than ever!

October 21, 2024
Article

Lawfare

Richard Edelman attended the Sir Harry Evans Investigative Journalism Fund dinner, where top journalists stressed the importance of investigative reporting amid financial pressures and legal challenges.

September 20, 2024
Report

2024 Connected Crisis Study

The 2024 Connected Crisis data identifies increasing volatility that is shaping the reputation risk landscape and confirms the reality that crises are now an ever-present reality for organizations worldwide. The third edition of our study continues to track the dynamic and evolving nature of these challenges, underscoring the critical need for constant adaptability and resilience in the face of ongoing uncertainty.

September 17, 2024
Expertise Details New Edition

Workplace Advisory

Workplace Advisory’s approach is built on 25 years of research on what constitutes trust and our passion is driving that trust outwards from the workplace to the marketplace to create new value.

August 15, 2024