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The annual Festival of Creativity welcomes the world’s communications industry to recognize the most inspiring and impactful work and be at the forefront of the ideas that are shaping the next wave of creativity.

Global information systems have been under immense strain for years and our belief frameworks, tolerance for opposing views, and hope for progress on intractable issues have suffered profoundly.

Most people recognize the climate crisis and want to know more about the path forward.

Trust and optimism operate hand in hand when it comes to addressing climate change.

With high levels of trust placed in employers come equally stratospheric expectations from employees.

Employees are putting even more reliance on their employers as the linchpin of societal change, just as politicians are seeking to reverse what they see as excessive involvement by business in societal issues.

When we ask ourselves, what has really changed in the last year? The truth is that everything has. Consumers are feeling the pressure from every corner of our world - from the micro, everyday things like paying their bills to the macro, big picture things, like the smog outside their city windows.

Edelman’s most recent Trust Barometer special report, The Collapse of the Purchase Funnel, finds that today’s buying behavior is too dynamic for a linear funnel and that purchase is no longer the end point but the start of an ongoing relationship with the consumer.

The Edelman Trust Institute sat down with Bianca Brown, Senior Account Executive and a U.K. Ambassador to Edelman’s Gen Z Lab, to discuss findings about Gen Z in the 2023 Edelman Trust Barometer Special Report: The Collapse of the Purchase Funnel.

Three years after the collective wake-up call wrought by the murder of George Floyd, new Edelman data reveals that, while concerns about racism are rising, trust in business to assuage them is not.