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The 25th anniversary edition of the Edelman Trust Barometer has has revealed a profound shift to acceptance of aggressive action, with political polarization and deepening fears giving rise to a widespread sense of grievance.

Trust in brands has soared in recent years, with brands more trusted than any traditional institution we study. In an environment of economic pain, geopolitical turbulence, and cultural upheaval, consumers are looking to brands they trust to provide stability in their lives.

At Edelman, we build trust with our clients across the globe and help them build trust with those who need great healthcare the most.

We celebrate diversity in all its forms... culture, background, experience and thought — and recognise it as a powerful foundation for delivering great work.

Discover how Edelman UK champions Diversity, Equity & Inclusion (DEI) through our people, policies and partnerships—driving meaningful change across our business and beyond.

Explore Edelman UK's key takeaways from the Reuters Institute Digital News Report 2024, revealing insights on audience trust, news consumption, and media trends in the UK.

Edelman’s AI Readiness Assessment helps organisations measure and strengthen the leadership, skills, culture and governance needed to turn AI ambition into business impact.

Communicators don't need a longer media list. They need a smarter media map. That was the thread running through Edelman's UK launch of the 2026 Reuters Digital News Report, hosted in partnership with the Reuters Institute.