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Article

Innovation: Destroyer or saviour of worlds?

The picture today is troubling. The 2024 Edelman Trust Barometer shows that the public has little confidence in the current institutional response to AI or other key areas of innovation.

January 24, 2024
Article

Closing the Trust Gap in a 2024 Bumper Election Year

The storied political consultant, Paul Begala, once said that politics is show business for ugly people. Not this year.

January 23, 2024
Article

We will never realise the promises of the future without trusted information

People are losing faith in institutions to navigate the path ahead - a path increasingly obscured by opaque, technical, and highly complex barriers.

January 23, 2024
Article

Breakthru: Vaccine access innovations for a post-pandemic world

In a post-pandemic world, enabling equal access to vaccines (and other medicines) so all societies can consider their need would be a significant breakthrough.

October 24, 2023
Article

Unmasking an invisible struggle in UK Comms

The Race and Ethnicity Equity Board (REEB) and the PRCA’s Behind the Mask speaks to much of what I see and hear in the industry. The report reveals the invisible struggle faced by men from minoritized ethnicities working in comms.

June 6, 2023
Article

People in the UK feel their health is among the worst in the world

People in the UK are among least likely to consider themselves in good overall health, according to a global survey spanning 13 countries and 12,785 respondents.

June 1, 2023
News Detail

Edelman Names Ed Williams President, International

Edelman has named Ed Williams to the role of President, International, effective July 1.

May 23, 2023
News Detail

Edelman Appoints Gavin Spicer as COO, Edelman UK

Edelman, the global communications firm today announced the appointment of Gavin Spicer as Chief Operating Officer, Edelman UK.

March 20, 2023
Article

The UK’s political trust deficit may be failing every one of us, but there is an answer. If only our political leaders would grasp it.

This week the Prime Minister finds himself risking all politically in an attempt to replace the somewhat divisive Northern Ireland protocol - with a new agreement - the Windsor framework.

February 28, 2023
News Detail

Edelman UK Adds to Senior Bench With Hires That Deepen Its Media and Trust Advisory Capabilities

Jaine Sykes from as ITV joins as Executive Director, Media Strategy & Campaigning

September 29, 2022