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Selena Callas is the UK Managing Director of Corporate Affairs at Edelman, the world’s largest communications agency.

Edelman Smithfield is a global financial communications boutique that specializes in the financial markets and strategic situations.

Get in touch with Edelman UK. Whether you need strategic communications support, PR expertise, or digital marketing solutions, our team is here to help. Contact us today.

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Our trends analysis for 2025, which is now in its fourth-year, tracks what we think are the defining forces in culture that communicators need to know about.