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Suzy is Managing Director of Edelman UK’s Brand practice.

It's my 10-year anniversary at Edelman. Here are my top three reasons why I've stayed so long...

Last week was a tale of two conferences for me, each a snapshot of an industry at the crossroads of innovation and tradition—aptly delivered against the backdrop of a global and political push for change.

In collaboration with LePub. Heineken® launches an on-trade platform and integrated campaign to showcase bar work as a valuable career skill.

Edelman UK has been recognised as the number one agency in B2B Marketing’s benchmark report for the fourth consecutive year. Edelman is also ranked as the second fastest growing B2B agency in the UK.

The Social Swap is a Heineken® social experiment aimed at highlighting and addressing gender bias in soccer. Former England international players turned pundits, Jill Scott MBE, and Gary Neville, secretly switched social accounts for five days to share their genuine views on soccer – but with Jill posting from Gary’s account, and vice versa.

The hack that finally made McDonald’s UK serve mayonnaise.

Campaign for Real Beauty takes on representation in the world of gaming: Dove has created “Code My Crown,” the world’s first guide training game developers on how to code for black hair styles and textures within games, enabling all players to confidently represent themselves in the digital world.

The recent explosion in generative AI is bringing plenty of business opportunities, but also fresh challenges.

Global communications firm, Edelman, announces the extension of its strategic partnership with Founders Forum Group, a curated global community of the world’s leading digital and technology entrepreneurs and group of businesses supporting entrepreneurs at every stage of their journeys.