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People are losing faith in institutions to navigate the path ahead - a path increasingly obscured by opaque, technical, and highly complex barriers.

We have studied trust for more than 25 years and believe that it is the ultimate currency in the relationship that all institutions — business, governments, NGOs and media — build with their stakeholders.

We hear all about Maria Julia Pieraccioni's journey to Senior Account Executive, Corporate Affairs, in the latest edition of Meet the Makers.

Courtney Rosser, Account Director for Health and office Change Champion gives us a look inside Edelman, six months after moving into Francis House.

Advertising a brand is all about communicating a promise to a customer. In B2B particularly, thinking of it through this ‘promise-making’ lens can help connect the product for sale, the pledge it sets out, and the person it’s being sold to.

Bacteria is no longer responding to antibiotics in ways it was before, and infections are becoming harder to treat. Innovators around the world are working hard to find solutions, to keep the risk of this public health emergency from tipping over to a greater reality.

Shift your thinking from campaigns to journeys & ‘shatter’ content to make thought leadership more effective.

Roos Bruggink, Edelman Senior Account Manager and One Young World Engagement Lead for UK & Ireland, shares her reflections on what companies and business leaders can learn from events like One Young World.

In a post-pandemic world, enabling equal access to vaccines (and other medicines) so all societies can consider their need would be a significant breakthrough.

The partnership with Hertility provides employees with end-to-end care spanning women’s health, men’s health, fertility, LGBTQ+ family-forming and menopause